AAMCO

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AAMCO Transmissions

Type
Founded	1963
Founder	Robert Morgan, Anthony A. Martino
Headquarters	201 Gibraltar Road Horsham, Pennsylvania
Products	Transmissions, Car Care
Revenue	250 million
Website	www.aamco.com

AAMCO is an American-based transmission-repair franchise founded by Robert Morgan and Anthony A. Martino (for whom the acronym AAMCO was named) in 1963 in Philadelphia, Pennsylvania. Martino eventually left to manage the MAACO autobody franchise, but Morgan stayed on with his son, Keith Morgan, succeeding him as CEO.

AAMCO has been known to be confused with Amoco, a former chain of gasoline service stations now owned by BP.

On March 8th, 2006, American Capital invested in the merger of Cottman Transmission and AAMCO Transmissions. The new company will keep the AAMCO name and will have over 1,100 stores nationwide at the completion of the merger. Todd Leff, President of Cottman since 1998, will act as CEO of the combined operation, which will eventually trade solely under the AAMCO name.

AAMCO’s successful merger with Cottman Transmission created a significant expansion of one of the best-known brand names in the automotive after-market. Hanson Associates was awarded the contract to re-brand AAMCO, modernizing the logo, signs, storefronts and internal merchandising to position itself for new markets and younger target audiences.

The first franchise opened in September 1963 in Newark, New Jersey. Under the guidance of Robert Morgan, the business has expanded to franchises across North America. [1] Today, AAMCO is the world’s largest chain of transmission specialists. AAMCO currently has 723 franchises open in the United States, Canada, and Puerto Rico.

[edit] Cottman Transmission

The first Cottman Transmission Center was established in 1962 and the company later expanded to hundreds of locations throughout the United States and Canada.

[edit] Popular culture references

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AAMCO is also known for its signature television and radio commercials, which end with a voice saying "AAMCO, double-A [car horn beeps twice] M-C-O."

An AAMCO radio commercial was the topic of an episode of Curb Your Enthusiasm where Larry David, unfamiliar with the commercials, mistook the car horn for a real driver honking at him. The ensuing conflict and his relationship with an AAMCO franchise owner become the plot for the episode.

In 2007, AAMCO announced the sponsorship of IndyCar Series Most Popular Driver, Sarah Fisher.[2]